Ray Baker

Preventing Photo Underexposure

by

photography equipmentPhotography is one of the most important arts known since the previous century. Experts would define it as the art of capturing or recording light. It doesn’t get any plainer than that. When you press the “shoot” button and the light flashes, you just captured a moment—in that case, the light of that moment. However, capturing light on film or digital memory is not as easy as you might have thought. Photography is like an exact art that minor changes can have a profound effect on the outcome. One of the most common mistakes is shooting pictures with low amounts of light exposure, which causes less than impressive results.

Read more

How to Take Good Shots of Landscapes

by

basic landscape photography equipmentMany of the best photographs taken by professionals are of landscapes and scenic expanses of rolling plains or magnificent mountains. However, a major problem of many landscape captures is they usually don’t look as captivating as the real scenes do. The quality of landscape photos distinguish between a professional, seasoned photographer and an amateur. There is a concern regarding the vastness of scene—the detail that should be captured. Details are significant because they tell whether you’re photo is a nice capture or not.

Read more

Doing Location Shoots for Child Portraits

by

embubblesMany parents feel that studio shoots for a child portrait appear to be ‘too staged’ and many child photographers also feel this way.  In formal studio photo shoots, some children feel restrained and they cease to be their natural selves.  This is why many child photographers and parents alike opt for location shoots for their child photos.

Read more

What To Keep In Mind When Doing Digital Photography

by

on_white_03(2)With the advent of digital cameras and the continued improvement in their specs and functions, more and more people are getting interested in photography.  For one, a digital photographer need not worry about the cost of film used in capturing the perfect shot.  With a digital camera, one can just click away and just select the images that one likes and delete the rest.

Read more

An Alternative To Price Discounting

by

The following five articles I will post over the coming weeks look at different parts of  customer service, sales and marketing which can be applied to your photography business. They have been compiled by fellow Aussie Martin Grunstein. I wish I wrote this information but alas, not the case! I thought the information was so … Read more

1 Cure For Poor Customer Service

by
frustrated photographer

Photographer thinking of better customer service angles..

Today I was humiliated by a car salesman. So, what’s new? It’s probably happened to anyone who’s ever bought a car. What I learned from my incident is why customer service in Australia is so poor! And what we can do about it – as consumers and businesspeople.

You see, I asked an outrageous question that triggered off my humiliating experience. This question was so impertinent and so unusual that the salesman was at first dumbfounded and eventually abusive. Not only didn’t the salesman have an answer, he called his manager over and he had no answer either. What was this infamous question that caused all the trouble?

Read more

How to Generate Repeat and Referral Business Without Spending Any More Money

by

Isn’t it frustrating when you have a fantastic product, you give great service, your prices are competitive – and you still have to keep advertising to get new business?

Sadly, it happens all the time!

If you would like to increase your repeat and referral business (at no extra cost to you), benefit from understanding the difference between recognition and bribery.

Read more