Marketing & Customers

An Alternative To Price Discounting

21/09/2024 by Ray Baker

The following five articles I will post over the coming weeks look at different parts of customer service, sales and marketing which can be applied to your photography business. They have been compiled by fellow Aussie Martin Grunstein. I wish I wrote this information but alas, not the case! I thought the information was so … Read more

1 Cure For Poor Customer Service

21/09/2024 by Ray Baker

Today I was humiliated by a car salesman. So, what’s new? It’s probably happened to anyone who’s ever bought a car. What I learned from my incident is why customer service in Australia is so poor! And what we can do about it – as consumers and businesspeople.

You see, I asked an outrageous question that triggered off my humiliating experience. This question was so impertinent and so unusual that the salesman was at first dumbfounded and eventually abusive. Not only didn’t the salesman have an answer, he called his manager over and he had no answer either. What was this infamous question that caused all the trouble?

The Idiot Theory of Life – and a Photography Business

21/09/2024 by Ray Baker

Everybody has his/her own theory of life. Mine is called the “idiot” theory of life and it has become the central focus for all my teachings in customer service. It goes like this. When you are about twelve or thirteen (but at different ages for different people) you are sitting in your bedroom one day … Read more

How to Generate Repeat and Referral Business Without Spending Any More Money

21/09/2024 by Ray Baker

Isn’t it frustrating when you have a fantastic product, you give great service, your prices are competitive – and you still have to keep advertising to get new business?

Sadly, it happens all the time!

If you would like to increase your repeat and referral business (at no extra cost to you), benefit from understanding the difference between recognition and bribery.

The Definition of Insanity

21/09/2024 by Ray Baker

I was once told the definition of insanity was to do the same thing every year and expect different results.

If that’s the case, I believe most businesses in this country are insane!

Let’s use the humble Christmas card as an example.

Tapping Online Marketing Potential For Your Photography Business

21/09/2024 by Ray Baker

When you have your own photo business, you would want to maximize all marketing tools at your disposal. A combination of direct and indirect marketing strategies would not only create awareness and a buzz about your business, but this would also translate to business.

A Little Known Way To Branding Your Photography Business

21/09/2024 by Ray Baker

To say that a commercial photo business is competitive is an understatement. In some cities, the cut-throat competition in this field is remarkable. It is not always talent that matters in a successful photography business. There are those who really have the talent but do not ‘make it’ while there are those who succeed with average talent.

Seven Easy Steps To Creating Your Own Photography Website

21/09/2024 by Ray Baker

Having a photo business can be tough especially if the competition is stiff. You would want to have the competitive advantage that you can get. To do this, you would need to explore and maximize the various opportunities within your reach.

With the advent of the internet age, cyberspace became an important realm that many kinds of businesses play in. More and more people are getting online every day. Consequently, more and more businesses are putting up their company websites not only to create awareness for their business and to advertise but also do business. These businesses want to tap the opportunities that internet technology is making available to them.

The Secret Of Getting More Work From Existing Clients

21/09/2024 by Ray Baker

Growing a photography business is not that easy especially when there is a lot of competition around. Many photographers spend much of their time, effort, and energy in finding new clients while not trying that hard to generate more work from existing clients that they already have.

Starting a Photography Business 101

20/09/2024 by Ray Baker

Starting a photography business – or any type of business, for that matter- is very hard. It takes a lot of work, planning and dedication.

I remember when I first started with my photography business, I doubted if it would succeed. Struth…, a lot of friends and relatives doubted it too. They told me that being a photographer isn’t really a job. It’s a hobby. Taking photos is something that you do on the weekends – not as a source of livelihood.