Choosing a Name for Your Photography Business: How to Get It Right

When you are just starting your photography business, one of the main things you need to do is to choose a name for your business. While this may actually seem a no-brainer, it can actually play a major role in the success or failure of your business. So, how do you choose the right name for your photography business? Here are some suggestions that can help you accomplish your goal.

How to Choose a Name for Your Photography Business

A lot of people find themselves stuck in deciding on a name for their business. If you are having the same difficulties, here is a step-by-step process on how you can come up with the best name for your photography business.

Make a list of the things you want your name to imply. Start the process by listing down all the things you want your image to convey. Do you want to be known for your professionalism, reliability or extensive experience in your chosen niche? Or would you rather rely on your outrageous and fun approach to photography to bring in the clients your business needs? Do you want your name to be associated with fast and inexpensive service? No matter what you choose, you need to make sure your name reflects the image you want to project.

Try it out. Now that you have come up with a list of attributes you want your business to be known for, ask a couple of peers and some clients to see if your chosen qualities meet your target clients’ needs. You can adjust and fine tune your choices until you come up with a list that will meet their needs.

Decide on a name. But before you do, consider if you would you rather go for a generic name, a descriptive name or a fanciful name for your business. A generic name best implies what your business does but it is considered to be the most difficult to protect from encroachment. A fanciful name, on the other hand, is considered to have the makings of a strong trademark. However, it may take a lot of time and money to make the name stick to the minds of your target market. If you do not have deep marketing pockets to make it work, then you may want to avoid using such names.

A descriptive name, on the other hand, provides the best of both worlds. Descriptive names are unique and they create an accurate mental image of what your business is all about. As such, it can help your business stand out from the minds of your target clients quite effectively.

Some Things to Consider in Naming Your Photography Business

To help you choose the best descriptive name for your business, you may need to consider the following suggestions:

Choose a name that grows with your business. While choosing a name that describes the service you are offering today may serve you well, you should also consider one that allows enough room for growth. As such, consider choosing a name that will allow you to easily rebrand your business.

Consider choosing a name that you can use for your website as well. Let’s face it. The internet plays a vital role in each of our lives. So, it may be wise to check if you can get a domain name that is an exact match (or a close variation) of the name you want to use in your business. You wouldn’t want to choose a name for your business and build on it only to find out that you cannot use it to promote your business online, right?

Choosing a name for your photography business may require a lot of thought on your part but you can expect it to contribute to the success of your business, once you get it right. So, do your homework and come up with the most fitting name for your business. It will certainly serve its purpose well.

Here’s to your success,

Ray Baker