Did you know that setting up a wedding photo booth at bridal fairs can be one of the most effective ways to gain new clients? However, it can also mean a lot of wasted time and resources if you don’t know how to do it right. If you want to try your luck in landing on some new clients at a bridal fair, you should start doing your research right now to know which strategy works and which doesn’t.
Are you ready to get started? If so, this article may provide you with some of the most important information you need to get it right the first time.
Tips in Setting up a Wedding Photo Booth that Attracts Clients
Let’s face it. With the sheer number of vendors attending such events, you need to rise way above your competition to increase your chances of attracting new clients. How do you do this? Here are some suggestions you may want to consider:
Get some facts and figures. If you want to participate in a particular wedding fair, make sure you ask the event coordinator about their statistics. Based on their previous events, how many brides-to-be are they expecting to show up in the event? You should also ask how many repeat vendors and wedding photographers are participating in the bridal fair.
If there are quite a number of repeat vendors, there is a great chance that the event has been giving them good results. If the expected turn-out of possible clients is quite low and there are a lot of wedding photographers who will be attending the event, there may be a slim chance that you will even land a client or two.
In such cases, should you still consider participating in the event? Well, it depends on several factors. If you are just starting out and the joining cost can be recovered by booking one or two clients, then joining the bridal fair can still bring good value to your business.
Secure the best location. Make sure you book early to get the best location possible. Study the floor plan carefully and choose a location that gets the most traffic (consider doorways and areas where people gather). You may also want to consider getting a booth that is located near a popular vendor for it may bring some extra traffic.
Make sure your booth catches your prospective clients’ attention. There will surely be a lot of competition so make sure your booth stands out from the rest. Do away with the traditional booth set up and create a warm and cozy studio atmosphere. Bring in some of your best work and hang them on your walls. Bring in some canvas samples and use lights to highlight them. You may also want to bring in some albums so your prospective clients can exactly see what you have to offer.
Create an impressive marketing piece. Remember, a marketing piece that fails to catch favorable attention won’t bring business to your table while one that stands out from the rest can. So, use odd shapes, vibrant colors and unique giveaways to give you an edge over your competition.
Give away something your prospective clients want. Be creative. Give something that your prospective clients will appreciate and they will most likely remember you. Have you ever considered drawing an attractive prize in exchange for names and email addresses? Well, you should. Just make sure you offer something most brides-to-be want and you will have a lot of prospective clients leaving their contact information in your booth.
Connect with other vendors. It pays to strike a connection with the other vendors for they can refer clients to your business again and again. Remember, to do well in this business, you need every help you can get.
Participating in bridal fairs can be your key to a more successful business so please keep these tips in mind when setting up a wedding photo booth in such events.
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