Tips for Planning a Photography Website
Building a website for your photography business is one of the best assets you can have to showcase your photography. A photography website has the potential to bring you a lot of business, especially if your website stands out from the rest. Here are a few tips to help you plan your photography website.
Frequently Asked Questions about Photography
Include a frequently asked questions (FAQ) page on your website. This is an excellent way to anticipate what your potential customers will want to know. Obviously you are the one to come up with the questions and answers, and you can add facts that do not fit anywhere else on your website.
Things you can include in this section are:
- tips for location shots
- tips for taking portraits
- provide answers to the questions you are commonly asked
- tips for wedding photos
This is an excellent way to engage your readers in a consultative way. It also makes you look professional and encourage peoples to contact you.
Sell your Photography
Too many photographers are scared to sell their photos. It may just be they do not know how to sell their work, but many seem to feel that selling their work is negative thing. Something you need to keep in mind is that you are offering a fair and valuable service to your clients and deserve to be paid for the service.
Make sure your website lets your visitors know all about your services. Extol the value of what you photography business offers and make sure you update your website regularly with special offers. Also, regularly update your photo galleries with your latest photos for all to see. Your work is the best way to sell yourself.
Your website should be a true reflection of your business. Make sure that everything you say on your photography website you live up to. If you make claims on your website make sure you can live up to them because, if you don’t and your client has chosen you as their photographer based on these claims, you will earn a bad reputation very quickly.
Don’t think that having a website will magically materialize clients or sales for you. You still need to work hard at earning your clients’ trust and interest. Let your potential clients know what makes you so special. What makes you stand out from other photography businesses.
Your website is an advertisement for you. Maximize its potential to reach prospective clients. Think about the message you want to send. Who are your typical clients?
If you act with integrity and always do what you say, and have top customer service you website can be a good marketing tool.
