Facebook can really help a lot in marketing your photography business. You can advertise and create or strengthen your brand through this social networking site. Though the process of building a loyal following may not be that easy as it would take time and dedication, you would also need to keep your presence real on Facebook.
In a previous article, I have discussed some of the things that one would need to keep in mind if you want to market your photography business through Facebook. There are also other matters that you should take into consideration if you want to have your presence felt in Facebook:
Facebook Advertisements. Yes, you can create advertisements for your photography business on Facebook. The advertisements in Facebook have been used by many businesses for marketing purposes and the results are great. You, too, can make use of this avenue to advertise your photography business and to widen your reach. If you create ads on Facebook, you can have the site place your advertisements alongside people’s profiles and pages with interest in photography.
Having these kind of advertisements do not necessarily have to gnaw much on your budget. You can set a limit on the budget that you are willing to spend for a particular ad campaign. Facebook will automatically cease to have your ads shown in the event that your specified budget has been reached. It is highly recommended that you take one advertising campaign at a time and to go slowly especially when you are just testing the waters.
Avoid Spamming. It would be nice to send messages to the fans of your Facebook page once in a while. You can send them informative articles or newsletters that would be helpful for them. Sending messages to your fans in Facebook is also a good way to update them of the services and promos that your photography business is offering at a particular time or a particular season.
Just remember not to overdo it. Fans who receive tons of messages from you every month would find it tiresome and annoying. Aside from not wanting your fans to hit the “unlike” button on your page, you also would not want them to consider your messages as spam and to have your page banned.
Regular Updating Of Content. The key here is to keep the content of your Facebook page fresh by regularly updating it. Your Facebook fans would not want to read and view the same things over and over again. You also need to keep it relevant by taking into consideration the seasons and holidays and incorporating these into the content of you fan page.
You can also add photographs from your latest photo shoots in your page. Choose the best ones that you would showcase. Before doing this, seek the permission of your client first. You can then post a personalized message on your fan page wall for your clients.
If you want maximum exposure of your photography business’ Facebook account, set your account’s privacy settings to enable everyone to see your profile and your page. You can also invite other Facebook users to be your fans and to “like” your page. Connecting with clients and prospective clients can be easily done with just a few clicks.
Through Facebook, you can show the variety and the quality of photographs and photography services that are you are capable of providing to your clients. Taking full advantage of the potentials that Facebook and other social networking sites can bring your photography business is a sound marketing strategy that is worth trying. Besides, maintaining a Facebook account is totally free.