Every photographer who is passionate about his craft has, at one point or another, dreamed or dreams of being able to sell photography online or in his or her own studio or photography shop.
Now, no matter what type of photography business you would like to put up, you have to have to website or blog that showcases your photos. You need to sell photography online.
Bill Gates once said that “information technology and business are becoming inextricably interwoven.” He goes on by saying that these two concepts wouldn’t make sense without the other.
Hear that? Bill Gates, one of the most successful man of our time, is telling you that you need to make use of technology if you want to have a successful business.
So now, the question poses itself: How can you effectively sell photography online?
If you go online and you look at a photo, what is it that would make you want to buy that photo? Well, the photo is good and you know that it is worth every penny.
That’s the same logic that you need to apply when you sell photography online. Your photos must be worth your potential customer’s money. Think about it: with all the free images that they can download online, why would they spend on paid photos.
Here is where your talent should come in.
When you sell photography on the Internet, your stuff must be really impressive. You have to have the talent that a paid photographer must possess.
Any person who wants to sell photography should have above-average knowledge and skills in photography.
Now, when we talk about setting up websites or blogs, you should have a clear purpose. Are you going to use it as a way to increase your visibility and recognition as a photographer? Are you going to advertise your services online? Or are you putting up a website solely for the purpose of selling photography online?
There are many ways to sell photography and you need to have an exact vision on how you want to sell it or what type of photography and service you want to offer.
Some photographers sell photography online through stock photo websites and other freelance ways of selling photos online. There are many websites out there today e and where you can join the website and just wait for someone to buy your photos.
Now, if you are setting up a website for an actual photography business or service that you have, you can sell photography and making a decent income out of it as long as you have a website gallery that has your best photos (that can be easily seen), a clear list of your products and services and how you can be contacted.
Now that you have a clear vision (I hope!) of what your photography website must look like, it’s time to know how you could make the most exposure and most income when you sell photography online: marketing.
The WWW can be your worst enemy if you don’t know how to use it well. There are millions of budding and veteran photographers who have set up camp online too. Your goal is to not be just another artist who wants to sell photography.
When it comes to online marketing, there’s a multitude of strategies to help your potential customers find you easily. You can try article and video marketing. You should also post on forums and blogs. And when you’re ready, you should definitely give SEO a try.
Like I always try to get photography students to understand, money does not start coming in until you learn to get customers. I learned that the hard way …I hope you don’t!
I hope this article was helpful in some way.