Photography Business

Video Marketing; The Up and Coming Way to Market your Photography Business

21/09/2024 by Ray Baker

Video marketing is being used everywhere you look on the internet. It is the new advertising craze, and it appears to be working. It is currently growing by the day to be the front runner method for on-line marketing. It can be used to sell products, services, messages and so much more. Just about every niche can easily take advantage of this powerful marketing tool. Video marketing is truly a fast and efficient way to promote whatever it is you are looking to sell, including photography. Let’s take a look at how you can use video marketing to promote your photography products and services.

A List of 10 Tips on Making Money as a Photographer

21/09/2024 by Ray Baker

If you have been a photographer for any length of time, you will know that you can never get enough tips on making money as a photographer. This week, I have looked back at my career in photography and pulled out my top 10 tips on making a consistent income as a professional photographer.

How to start a photography studio

21/09/2024 by Ray Baker

Much of the work to start a photographic studio is going to be based on your personal choices. Deciding whether you would like to have pedestrian traffic or vehicle traffic passed your photography studio to help build exposure is most often governed by real estate prices (rents). That said, it isn’t essential for photography studios to be in high traffic areas. This can be off -set by your marketing activity and ability. This can be achieved by reading more. Read that last sentence again…

10 Must Read Photography Blogs

21/09/2024 by Ray Baker

In researching this article, I did a Google search for “great photography blog” and it gave me 45,800,000 results. Where would I even start to look for other great photography blogs (besides the one you’re reading now? :-))

To narrow down the field, I looked at several pages of results and noted the blogs that were mentioned multiple times in different articles, and then did quite a bit of browsing on each of those blogs. Here are some (other) great photography blogs that are worth taking a look at, in no particular order:

Effective and Easy Ways to Grow Your Photography Business

21/09/2024 by Ray Baker

Are you wondering how to get your photography business booming? Do you aspire to be ahead of the competition and continue the growth of your business? Do you want to market your services within your budgetary means?

Growing your photography business doesn’t mean you have to invest more cash and exert a lot of effort on marketing and promotions. There are simple and easy ways to grow your photography business. Check out the following tips and expect additional gigs to come your way.

An Alternative To Price Discounting

21/09/2024 by Ray Baker

The following five articles I will post over the coming weeks look at different parts of customer service, sales and marketing which can be applied to your photography business. They have been compiled by fellow Aussie Martin Grunstein. I wish I wrote this information but alas, not the case! I thought the information was so … Read more

1 Cure For Poor Customer Service

21/09/2024 by Ray Baker

Today I was humiliated by a car salesman. So, what’s new? It’s probably happened to anyone who’s ever bought a car. What I learned from my incident is why customer service in Australia is so poor! And what we can do about it – as consumers and businesspeople.

You see, I asked an outrageous question that triggered off my humiliating experience. This question was so impertinent and so unusual that the salesman was at first dumbfounded and eventually abusive. Not only didn’t the salesman have an answer, he called his manager over and he had no answer either. What was this infamous question that caused all the trouble?

The Idiot Theory of Life – and a Photography Business

21/09/2024 by Ray Baker

Everybody has his/her own theory of life. Mine is called the “idiot” theory of life and it has become the central focus for all my teachings in customer service. It goes like this. When you are about twelve or thirteen (but at different ages for different people) you are sitting in your bedroom one day … Read more

How to Generate Repeat and Referral Business Without Spending Any More Money

21/09/2024 by Ray Baker

Isn’t it frustrating when you have a fantastic product, you give great service, your prices are competitive – and you still have to keep advertising to get new business?

Sadly, it happens all the time!

If you would like to increase your repeat and referral business (at no extra cost to you), benefit from understanding the difference between recognition and bribery.

The Definition of Insanity

21/09/2024 by Ray Baker

I was once told the definition of insanity was to do the same thing every year and expect different results.

If that’s the case, I believe most businesses in this country are insane!

Let’s use the humble Christmas card as an example.