An eye for photography can really become a profitable business, especially if you know how to take great wedding photos. The wedding industry is one of the most profitable areas a photographer can explore on. The demand for wedding photography never ends. Everyday, a bride is panicking and trying to find the best wedding photography business to capture digital moments from the day she will never forget – her wedding.
Now, once you’ve decided to take this opportunity to make money out of being a photographer, the next question that you need to answer is how and where you could advertise your new wedding photography business.
The answer is (and good news too), there are a thousand and one ways to do this.
Of course, to get your started and to make sure you would get the most customers for your wedding photography business, let’s start with the basics first.
Before we go on though with the places and ways to advertise your wedding photography business, you must have two things ready first: a website and a portfolio.
If you want to establish your credibility as a photographer, you need to have a website (or at least a blog) first. You can set up a decent site yourself or if you have the means, hire a professional to do this for you. Just be sure to use classic and sophisticated styles because those are the two things a bride wants their wedding to be.
For your portfolio, have printed and digital copies. Of course, highlight your best wedding photos and some other photos that showcase your talent.
Where to Advertise
The general rule in advertising a wedding photography business is to think where the bride can be exposed to you. Let’s face it, the only job of the groom is to show up on the ceremony. It’s the bride that makes all the decisions of the wedding- including hiring a wedding photographer.
- Find local bridal shops and wedding planners-give them your business card
- Print out fliers and place them in locations that are wedding- related
- Contact local churches or chapels, find out if they have official or regular wedding photographers
- Join bridal shows (joining a show is paid but you’d be able to meet a lot of potential clients)
- Take advantage of Facebook- create fan pages and even Facebook ads
- Try to advertise or do an editorial in bridal magazines
- If your budget permits, advertise on newspapers
As I have mentioned earlier, there are a lot of ways to advertise your business- offline and online- and you should be as creative as you can. Advertising a wedding photography business is actually easier because you already have a clear target audience or niche.
How to Advertise
For online advertisements for your wedding photography business, make sure that you consult Google Adwords Keyword Tool. You need to do as much SEO as you can to make it easier for potential customers to find you. Use keywords well.
Another idea is to submit your website to localized listings in Google. Focus on reaching people in your geographical area instead of a nationwide market because that is more realistic- unless your wedding photography is really big already.
But if you want a fool-proof way to advertise your wedding photography business, here’s my advice: always do a fantastic job in each wedding you shoot. Like any business, your wedding photography business must put a prime on customer satisfaction.
If you do well in your wedding gigs, these people will rave about you and recommend you to other people. Aside from getting another free advertisement, you’re also solidifying your name as a wedding photographer- it’s like hitting two birds with one stone!